- Family-Owned Spa Brings Premier Self-Care Services to The Boardwalk -

Waterloo, Ontario (May 28, 2024)Hand & Stone Massage and Facial Spa, the leading premium massage and facial spa franchise, announced today its newest location in Waterloo at The Boardwalk opening on June 1st under the ownership of seasoned franchisees Layton and Erin Phillips. The spa, located at 350 The Boardwalk, is the Phillips’ second location with the Hand & Stone brand, having opened their inaugural spa in Guelph late last year. The father-daughter entrepreneurial duo is proud to elevate their home community’s self-care offerings with Hand & Stone’s premier spa services.

Franchising runs deep in the Phillips family, Erin and Layton began their paths to business ownership with Bulk Barn. Holding 20+ years of owning and operating 5 locations of the largest Canadian bulk food retailer with locations in Guelph and Waterloo, the Phillips are finding the wellness industry to be an exciting change to both of their work experiences.

Waterloo Lobby

“Joining this industry has been an adventurous challenge for us to expand our scope as business owners. Bringing this exceptional brand to the community we live in has allowed us to focus more on our values of community, professionalism and life-long learning,” said Layton Phillips, co-owner of Hand & Stone The Boardwalk. “We learned even more about the importance of self-care after opening our first spa and are grateful to provide a place for the members of our community to relax, unwind and connect with themselves on a deeper level. We can’t wait to meet our new members at Hand & Stone The Boardwalk!”

The newest Hand & Stone at The Boardwalk brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to The Boardwalk community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial and hair removal treatments tailored to each individual's needs or skin concerns, with a wide-range of services available for women, men and teens.

Like all Hand & Stone spas nationwide, the new location at The Boardwalk offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include NuFACE microcurrent lifting facial, BTMicro ultrasonic enhancements, Microdermabrasion exfoliation and LED Phototherapy facial, as well as innovations such as Muscle Soothing Treatments, Cold Stone Facial Treatments, Oxygeneo 3-in-1 Super Facial and partnerships with award-winning skincare lines like Dermalogica® and ClarityRX.

All Hand & Stone services are performed by experienced Certified Estheticians and Registered Massage Therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone The Boardwalk, members will have access to a team of wellness experts who specialize in providing exceptional whole body wellness treatments, ensuring a tranquil, relaxing, and comfortable environment.

Guests can take advantage of pre-opening promotional offers at The Boardwalk Hand & Stone spa, including: facial gift card for only 89.95 (regular non-member price is 129.99). The Boardwalk Hand & Stone spa is open Sundays and Mondays from 10 a.m. to 6 p.m., and Tuesday-Saturday from 9 a.m. to 8 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 519-804-4334 or visit handandstone.ca/locations/theboardwalk.

As Hand & Stone continues to grow, the brand is seeking qualified franchisee candidates for markets across Canada. For more information on franchising opportunities, please visit www.handandstonemassagefranchise.ca.


Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 U.S. states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica and ClarityRx Clinical Skin Care. Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category.