Hand & Stone Ranks #1 in the Spa Category on Entrepreneur Magazine’s 2021 Franchise 500® List

TREVOSE, PA — Hand & Stone Massage and Facial Spa, the 475-plus unit massage and facial spa franchise with a mission to bring affordable massage and facial services to everyday consumers, was ranked No. 1 in the spa category on Entrepreneur Magazine’s Franchise 500® list for 2021. The brand also placed No. 94 overall, jumping nearly 60 spots from its ranking in 2020.

Placement in the Franchise 500®, one of Entrepreneur’s most competitive rankings, is a highly sought-after honor in the franchise industry. The list, which is widely recognized as an invaluable resource for prospective franchisees as well as franchise industry insiders, ranks Hand & Stone in the 94th spot for its outstanding performance in areas including unit growth, financial strength and stability and brand power.

Since 2004, Hand & Stone has been making luxury spa experiences available to an increasingly large base of customers and members. In doing so, the franchise has become the premier massage and facial brand in the wellness space and has grown to feature locations in 31 states and Canada, with plans to see its 500th studio open in 2021.

“[The Hand & Stone leadership team] has grown the brand the right way,” John Teza, Hand & Stone’s president and chief development officer told 1851 Franchise. “The focus has been on franchise owners’ success, not growth for the sake of growth. The team has recruited high-quality and experienced franchise owners, has remained committed to a successful site selection profile and has been mindful of maintaining a business model in which its partners can thrive.”

Hand & Stone’s membership model provides franchisees with a recession-resistant business opportunity and recurring revenue streams. Between massage and skincare services in addition to retail products, spa owners can maintain stability regardless of the economic climate. The brand also prides itself on offering franchisees a robust suite of ongoing support and resources from the day they sign on to their grand opening.

After signing deals to open 25 new franchise locations last year, the Entrepreneur ranking is a testament to the current excitement surrounding franchise opportunities with Hand & Stone. Now, the Hand & Stone team has identified a number of top tier territories ready for franchisees, including Boston, St. Louis, Kansas City, Hartford, Minneapolis, Salt Lake City, Cleveland, San Diego, Chicago and Baltimore.

“Hand & Stone is honored to have been featured on Entrepreneur’s Franchise 500 List and we are proud to take the number-one spot in the spa category,” said Nicole Alburger, senior director of franchise development for Hand & Stone. “The Hand & Stone team has built an incredibly strong organization, with a foundation based on a diversified, robust and innovative consumer offering and passionate franchise partners. By focusing on professionalism, affordability and convenience, along with promoting a membership-based model, Hand & Stone has created new demand for spa services and an exciting opportunity in the franchising industry.”


Hand & Stone is a 475-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 31 states and Canada. The brand has been named No. 1 in the spa category by Entrepreneur Magazine in both 2021 and 2020, ranked No. 8 on Forbes' Best Franchises to Buy list for 2019 in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit https://handandstonefranchise.com/.